Deseret News | January 2022 - Present | Salt Lake City, Utah

Completed over 100 original ideas and designs across print, social, web marketing, advertising, trade materials, and e-commerce in 2022

Lead art director on design team of 10 providing guidance for 40+ projects a year across publications, events, photoshoots, swag

Design 16 magazines/year with input from key internal stakeholders

Creative direct all special publications sold by sales team (4-6/year

Utah Business | April 2019 - Present | Salt Lake City, Utah

Lead Art Director overseeing design across the full marketing mix inclusive of print, social, web marketing, advertising, trade materials, and e-commerce

In first 6-months, led the rebrand of Utah Business’s monthly magazine and oversaw implementation of updated design across web and print materials

Manage all aspects of photography production by scheduling photoshoots, curating and briefing photographers, building shot lists and mood boards, and acting as QC in post-production for roughly 36 photoshoots/year

Collaborated with sales team to secure and design 6 limited edition magazines in 2021 that resulted in 300K+ in revenue

Act as coach and support for team of six graphic designers ensuring deliverables meet creative standards and deadlines

On pulse of new software, platform updates, and web trends to ensure Utah Business resonates with consumers

Optimized web and email designs resulting in increased interaction rates

Almost That Famous | January 2015 - Present | Park City, UT

Full service design studio specializing in graphic design, art direction, and creative direction across print and digital formats

Specialize in building go-to-market strategies for small businesses in the luxury service sector

Select Clients Include: The Viking Yurt, Ski Vault, Compass Management, Peace House, United Jewish Federation of Utah, and more

The Viking Yurt | December 2016 - Present | Park City, UT

The Viking Yurt is a luxury dining experience located at the top of Park City Mountain Resort that serves over 5000 people from December through March.

Oversee reservations, private events, seating arrangements, and administrative duties from December - March

Field in-bound client requests for leads over 20K

Manage training and scheduling for an annual staff of 25 to ensure that guest experience exceeds expectation

Work closely with ownership on daily reporting across revenue, customer experience, mountain logistics, and safety standards

Created and executed COVID mitigation plans that prioritized health and safety for all staff and guests

Nicholas And Company | April 2018 - April 2019 | Salt Lake City, UT

Served as lead project manager for the Creative Team within the marketing department delegating to six associates

Organized and led weekly team meetings, managed department timelines, and supported colleagues in meeting deadlines

Implemented brand style guides to increase consistency across all materials, packaging, and merchandising

Managed relationships with high-priority vendors and printers

Led design on all experiential marketing initiatives from ideation to execution across trade shows and events

Designed magazines, marketing materials, print collateral, billboards, and merchandise for all marketing and sales initiatives

Spearheaded the inclusion of local artists into high priority events to create bespoke experiences that enhanced brand awareness

Neiman Marcus | Designer Jewelry | April 2014 - December 2015 | Denver, CO

Visually merchandised designers’ display cases to influence and engage customers resulting in 300K of designer jewelry sales quarterly

Served as John Hardy Brand Specialist & Representative for 1.5 years.

New Frontier Media | July 2010 - January 2013 | Boulder, CO

Increased sales 15% by building an insights-driven marketing strategy that served targeted content based on preference and interaction

Grew audience 30% on all social networks for 10 television stations

Updated meta descriptions, tags, keyword research and analytical software, Market Samurai, to tailor content for SEO, increasing site visits by 30%+

Audited affiliate sales, revenue, payouts, traffic and compliance, resulting in a total savings of $80,000

Created promotional collateral (video, website images, and banner ads) for sales staff and designed website graphics for 10 company brands

Nordstrom | July 2009 - Aug 2010 | Denver, CO

Built and maintained a customer base of 100+ individuals that resulted in exceeding monthly sales goals by 10%+

Led weekly revenue meetings with a staff of 5

Master of business administration

Web design and development

lynn university | boca raton, fl

2016-2018

Bachelor of science

Business administration | Fashion Management

lynn university | boca raton, fl

2005-2009

Creative Art Direction | Design | Branding | Marketing | Advertising