NAIOP Utah Magazine — Editorial Redesign
Creative Director and Art Director leading the full visual redesign of NAIOP Utah Magazine, the organization’s annual commercial real estate publication.
I led creative direction and editorial design to establish a modern, cohesive visual identity aligned with NAIOP Utah’s leadership, audience, and industry position. The redesign clarified hierarchy, strengthened consistency, and elevated the publication’s editorial presence across print.
CLIENT: NAIOP Utah
ROLE: Creative Direction · Art Direction · Editorial Design
SCOPE: Full visual redesign of NAIOP Utah’s annual commercial real estate publication
Cover and contents establishing a bold visual reset, clear hierarchy, and editorial structure.
Section opener establishing hierarchy, pacing, and editorial structure.
Data-driven layouts designed for clarity, hierarchy, and readability.
Profile-driven department layout balancing hierarchy, photography, and editorial rhythm.