Editorial System
CLIENT: Utah Business Magazine
ROLE: Art Direction, Editorial Design, Creative Leadership
SCOPE: Full magazine editorial system — print & digital, covers, features, and departments
A flexible editorial system designed to support high-volume publishing while maintaining clarity, hierarchy, and brand consistency.
Rodatherm — Feature opener
COVER SYSTEM
Brand consistency and visual leadership at the cover level
DEPARTMENT SYSTEM
Recurring department layout designed for clarity and efficiency
FEATURE LAYOUT SYSTEM
Feature interior layouts within a unified editorial system
HIGHLIGHTS SYSTEM
A modular editorial system supporting recurring short-form content and commentary
By the Numbers — Illustrated, data-driven department within the editorial system
The Watercooler — Recurring commentary layout within the editorial system