LARRY H. MILLER COMPANY — SPECIAL PUBLICATION
CLIENT: Larry H. Miller Company
ROLE: Art Direction, Editorial Design, Creative Leadership
SCOPE: Custom special publication — editorial system, cover wrap, feature layouts, and print production
Led art direction and development of a full editorial system for a custom publication, including a cover wrap and feature layouts, supporting a $50K sponsored insert within Utah Business.
COVER SYSTEM
Primary and alternate cover executions designed to accommodate mailing requirements while maintaining brand hierarchy and visual consistency.
OPENING EDITORIAL SYSTEM
Opening spread setting tone, pacing, and narrative structure for the publication.
INFORMATION & DATA SYSTEM
Data-driven layouts designed to communicate complex information with clarity while maintaining editorial consistency and sponsor alignment.
FEATURE LAYOUT SYSTEM
Long-form feature layouts balancing typography, imagery, and pacing within the larger editorial system.
CLOSING & PARTNERSHIP SYSTEM
Closing spread reinforcing partnership, mission, and narrative continuity across the publication.